Description

Topics and activities covered in the course:

IP Framework; IP Basics; IP Strategy; IP Based Exclusivity; IP in Funding and Investment; IP in Commercialization and monetization; IP as an Asset; IP Rights acquisition and enforcement; IP Risk Management; The Startup Perspective

Compétences visées

Learning objectives of the course:

•                Understanding the concept of IP and its vital business impact

•                Understanding the usage of IP as a commercial business asset

•                Understanding the opportunities and risks arising from IP

This UE is designed to teach a basic understanding of all types of intellectual property (IP) and their use in making businesses more successful. It employs the unique perspectives inherent to startups, technology transfer and SMEs regarding the utilisation of IP. The content covers important SME-relevant topics such as the role of IP in financing, the acquisition of investments, and the use of IP in the commercialisation and monetisation of innovation. Particular attention is given to the practical questions of using IP to protect innovations, enhance business value and collaborate with others as well as understand the main rights and obligations for avoiding legal disputes.

Protecting their innovations: SMEs often rely on their innovative products, services, or processes to differentiate themselves from competitors and stay ahead of the game. Protecting their intellectual property through patents, trademarks, copyrights, and trade secrets can help prevent others from copying or stealing their innovations.

Avoiding legal disputes: SMEs can face legal disputes if they unknowingly infringe on someone else's IP rights. Knowledge about IP can help SMEs understand their rights and obligations and avoid potential legal issues.

Enhancing business value: A well-protected IP portfolio can enhance the value of an SME, making it more attractive to investors or potential buyers.

Expanding into new markets: When SMEs expand into new markets, they may encounter different IP laws and regulations. Knowledge about IP can help SMEs navigate these laws and avoid costly mistakes.

Collaborating with others: SMEs may collaborate with other companies, universities, or research institutions to develop new products or technologies. Understanding IP can help SMEs negotiate favourable terms for licensing or sharing IP rights.