Description

Topics and activities covered in the course:

Introduction to Strategic Management; Strategy Analysis Market Based View (MBW); Strategy Analyses Resource Based View (RBV); Generic IP Strategies; Developing IP Strategies: Economic Effect, Appropriation, Impacts and Functions of IP; Interdependency of IP Mechanisms and alternative strategic approaches; Portfolio analysis and strategic thinking; IP strategies try to create sustainability for supranormal returns: enforcement of legal position; IP strategies try to convert (appropriation) protected aspects of a product or service into a business result (supranormal return): Legal limits of protection based on IP

Compétences visées

Learning objectives of the course:

•                Understanding strategy, its aspects and its relevance for the success of companies

•                Understanding the strategic aspects of IP and its role in strategic management

•                Understanding generic IP-Strategies and their correlation with business models

•                Understanding the interdependency of different IP functions, impacts, appropriation, and economic effects which can be used in IP strategies.

•                Understanding the limits of protection, exclusivity, and enforceability