Description

Topics and activities covered in the course:
Economy of IP; IP Strategy; Portfolio analysis; Introduction to European IP law; Introduction to European design right; Introduction to EU copyright law; Introduction to artificial intelligence and IP; Legal methodology

Compétences visées

Learning objectives of the course:
Strategy is about winning in IP-based business. It comprises the know-how and know-why about the role of IP for sustained competitive advantages. This requires an understanding for the legal basis of IP as well as its interaction with strategic concepts.