Description

Topics and activities covered in the course:
Introduction to Strategic Management; Strategy Analysis Market Based View (MBW); Strategy Analyses Resource Based View (RBV); Generic IP Strategies; Developing IP Strategies: Economic Effect, Appropriation, Impacts and Functions of IP; Interdependency of IP Mechanisms and alternative strategic approaches; Portfolio analysis and strategic thinking; IP strategies try to create sustainability for supranormal returns: enforcement of legal position; IP strategies try to convert (appropriation) protected aspects of a product or service into a business result (supranormal return): Legal limits of protection based on IP

Compétences visées

Learning objectives of the course:
• Understanding strategy, its aspects and its relevance for the success of companies
• Understanding the strategic aspects of IP and its role in strategic management
• Understanding generic IP-Strategies and their correlation with business models
• Understanding the interdependency of different IP functions, impacts, appropriation, and economic effects which can be used in IP strategies.
• Understanding the limits of protection, exclusivity, and enforceability

MCC

Les épreuves indiquées respectent et appliquent le règlement de votre formation, disponible dans l'onglet Documents de la description de la formation.

Régime d'évaluation

CT (Contrôle terminal, mêlé de contrôle continu)

Évaluation initiale / Session principale - Épreuves

Seconde chance / Session de rattrapage - Épreuves