March 26-28, 2020 - Advanced training program on Social Networks & Intellectual Property

12.14.2019

Registration to the new edition of the CEIPI advanced training on “Social Networks and Intellectual Property” is now open! The training program will take place in Strasbourg from 26 to 28 March 2020.

Social networks and online platforms define a considerable part of our daily interactions and activities. They have increasingly become a privileged venue for online business, in particular in the luxury and fashion industry. Promotion, protection and enforcement of Intellectual Property (IP) on social media and online platforms define the strategic success of any businesses nowadays. New professional figures, known as influencers, are emerging and changing the traditional landscape of brand promotion, use, licensing and online advertisement. As a lawyer, entrepreneur, influencer or policy maker working at the forefront of Internet and social media industry this changing social and market landscape becomes a puzzle with plenty of new complex questions to answer. How do you protect your content and your brand online, in particular on social media, digital marketplaces and user-generated content platforms? How do you promote content, brands or your own persona through the best licensing options? How web-based and mobile technologies can be protected? If you are an access provider, a social network, an online platform or website, which obligations apply to you? When are social networks, online platforms and websites liable for their users’ online activities?

This training program will explore legal, policy and practical issues facing online businesses and social media from a national and international perspective, with great emphasis on the European Digital Single Market. In this course, the participants will learn about novel issues of innovation regulation with special focus on content and brand protection, licensing and enforcement online, while considering social media and online platforms’ obligations and intermediate liability for copyright, trademark, and privacy infringement, including data protection obligations under the General Data Protection Regulation (GDPR). This training will also provide key notions regarding patentability, protection and business strategies related to web-based and mobile technology.

More information on our dedicated website here.